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Chrome's Ad Blocker Is Here: How It Works   

In a blog post today (Feb. 14), Google spelled out the rules for its Better Ads Standards policy, which will block ads ruled as especially "intrusive." These include autoplaying video ads that include sound, large sticky ads that take over the lower-third of the screen, and ads that blanket the entire screen and require users sit through a countdown process.

In total, the Better Ads Standards will be used to filter out a total of 12 "particularly annoying" types of ads, which also include the ads that fill your screen as you scroll over them on a phone, flashing animated ads and mobile ads that take up more than 30 percent of your screen.

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Published on February 14, 2018 by Paul Illingworth


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